Tag: Ads
A new YouTube feature will make its connected TV ads more shoppable
YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with…
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Facebook and Google allegedly cut a deal that reduced ad competition
The antitrust cases against Facebook and Google might have some additional fuel. The New York Times says it has obtained documents from Texas’ antitrust lawsuit elaborating on a “sweetheart deal” (first mentioned by the Wall Street Journal) Google ga… Source
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Facebook temporarily bans ads for gun accessories and military gear
Facebook is continuing its crackdown on potential domestic terrorism at President-elect Joe Biden’s inauguration. The social network told BuzzFeed News that it was temporarily banning US ads for gun accessories and military gear, such as holsters and… Source
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YouTube will run ads on smaller creators’ videos without paying them
Don’t be surprised if you start seeing ads on videos made by smaller YouTube creators. The video-sharing website has updated its Terms of Service, and it includes a new section that gives it the right to monetize videos from channels not big enough t… Source
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Google starts testing its replacement for third-party cookies
Google has taken one step closer to banishing third-party cookies from Chrome. The internet giant has started testing its trust tokens with developers, with promises that more would move to live tests “soon.” As before, the company hoped to phase out… Source
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Starbucks pauses all social media ads over hate speech concerns
Starbucks is joining the chorus of major brands withdrawing ads from social networks to highlight complaints about online hate speech. The coffee chain announced it would “pause” ads on all social networking platforms, not just Facebook, while it hel… Source
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