Tag: ad tech
Spotify to launch Spotify Audience Network, an audio ad marketplace
Spotify provided more details today about how it plans to monetize its investments in podcasts. The company said it’s launching a new audio advertising marketplace, the Spotify Audience Network, which will allow advertisers to reach listeners across Spotify’s own Originals and Exclusives, as well as podcasts via Megaphone and creation…
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Snapchat’s ‘dynamic ads’ product for e-commerce retailers rolls out worldwide
Snap today announced the global expansion of its new advertising product, Dynamic Ads. The ad product introduced last fall allows advertisers to automatically create ads in real time, using the brand’s extensive product catalogs. Snap provides a variety of mobile-ready templates for advertisers to choose from, then serves the ads…
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Levi’s partnered with TikTok on social commerce and doubled its product views
Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close their doors — including most of Levi’s own stores. The company announced today its success as one of the first retailers to use TikTok’s “Shop…
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Taipei-based TNL Media Group acquires adtech startup Ad2iction
Ad2iction’s team TNL Media Group, the Taipei-based media and journalism company, announced it has acquired mobile ad technology startup Ad2iction. In addition to digital advertising and data analytics, Ad2iction also operates verticals like Agent Movie, a film site, and its brands will remain independently run after joining TNL Media Group.…
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Reddit takes on Twitter with its first trending ad product
Reddit, the popular discussion site visited by over 430 million people per month, is opening up some of its most valuable screen real estate to advertisers with the launch of its first trending ad product, the Trending Takeover. The new ad unit will allow brands to reach visitors on two…
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