Startups Weekly: Asana numbers likely to be what the market wants

[Editor’s note: Want to get this weekly review of news that startups can use? Just subscribe here.]
Asana may get more attention than the average SaaS company due to the Facebook pedigrees and outspoken views of its founders, but in practice it’s a low-profile, cash-efficient machine. Today, the productivity toolmaker does not need to raise cash via a traditional IPO, as we explored this week following its filing for a direct listing, even though it hasn’t raised that much money compared to other unicorns.
Alex Wilhelm dug into public numbers on Extra Crunch to make an educated guess about its pricing prospects:
Let’s presume that Asana crossed the $100 million ARR mark as 2018 came to a close. And, for the sake of discussion, that its eight quarters of revenue growth acceleration left the company with a 60% expansion rate. Then, Asana would have closed up 2019 with $160 million in ARR. (You can easily change up the numbers by tweaking when the company reached the nine-figure ARR mark and its ensuing growth rate.). …
Asana is likely worth more than its final private valuation of $1.5 billion. Presuming it can get a bog-standard 12x multiple on its ARR, the company would be worth $1.8 billion. If it can do better, or is larger than that, the value of the firm quickly rises.
Unlike Casper’s struggles, and One Medical’s somewhat surprising consumery pop, Asana is a straightforward bet for a good public performance based on traditional SaaS metrics. Stay tuned for more next week.
VCs are still pouring money into open source
In this week’s investor survey, Arman Tabatabai talked to 18 of the most active and successful investors in open-source and devops software about the latest trends. The money going into the sector has grown by 10% CAGR over the last five years, and nobody he talked to plans to slow down — in fact, many said the market was under-heated, or just halfway there. Why? Every company is trying to become more of a software company, developers now get to make more adoption and purchasing decisions, and there are countless software problems yet to solve.
The investors in Part 1 of the survey on Extra Crunch:
- Gaurav Gupta, Lightspeed Venture Partners
- Julia Schottenstein, New Enterprise Associates (NEA)
- Peter Sonsini, New Enterprise Associates (NEA)
- Salil Deshpande, Uncorrelated Ventures
- Ethan Kurzweil, Bessemer Venture Partners
- Sakib Dadi, Bessemer Venture Partners
- Jenny Gao, Bessemer Venture Partners
- Mike Droesch, Bessemer Venture Partners
- Lonne Jaffe, Insight Partners
- Jai Das, Sapphire Ventures
The latest startup funds are even more meta
It seems like everyone wants to invest in tech startups these days, including any large company or government body — and even tech startups. In the latest news on this long-running trend, cap table management unicorn Carta is starting its own fund to invest in companies. Given its in-house data and broad relationships in the industry, this seems like great positioning for some hot deals (as long as the clients on the platform don’t mind, of course).
Meanwhile, a couple of successful, currently active founders will also be ramping up their seed investments. Superhuman founder and CEO Rahul Vohra and Eventjoy founder Todd Goldberg are teaming up to create “The Todd & Rahul Angel Fund” which will put $7 million from an LP base of other founders and operators to work. The dollars involved may be small, but the signaling is likely to be very high.
Organized (tech) labor
Silicon Valley investors and founders have avoided unions for decades by giving employees a cut of the ownership directly. But is this arrangement changing? The rise of gig work, the questions about high valuations and future stock prices, the grind of life at many unicorn startups, and general concern about tech culture and ethics have combined to make some workers look harder at unions, as Megan Rose Dickey covered this week in an ongoing series.
Other workers, meanwhile, are striking out to form tech coops that share ownership from the start. She talked to a couple folks on this front as well, including one coop that is helping ride-share drivers to make more money.
Around the horn
Here’s why so many fintech startups are loaning to small businesses (EC)
Europe risks squandering its global advantage in deep tech innovation (TC)
What to expect when pitching European VCs (TC)
Dear Sophie: My H-1B was renewed, but I’m getting laid off (EC)
Latin America takes the global lead in VC directed to female co-founders (TC)
Why VCs are dumping money into insurance marketplaces (EC)
Why this VC thinks we’re heading for a cloud slowdown (EC)
#EquityPod
In this week’s episode, Alex and Danny sat down with Rick Yang of NEA, examined Casper and One Medical in more detail, and covered a few new funds and fundraises — including more thoughts on the Asana numbers. Check it out!
[Editor’s note: Want to get this weekly review of news that startups can use? Just subscribe here.] Asana may get more attention than the average SaaS company due to the Facebook pedigrees and outspoken views of its founders, but in practice it’s a low-profile, cash-efficient machine. Today, the productivity toolmaker…
Recent Posts
- Rabbit shows off the AI agent it should have launched with
- Instagram wants you to do more with DMs than just slide into someone else’s
- HPE launches slew of Xeon-based Proliant servers which claim to be impervious to quantum computing threats
- There’s No Longer a Sub-$500 iPhone. Does It Matter?
- Limited Run says potentially damaging NES carts are supplier’s fault
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010