Starbucks' next move: high-end Italian bakeries

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For all those people for whom Starbucks just isn’t fancy enough, ready your dainty little pinky fingers for the next big thing.

Starbucks is readying an expansion of Princi, a chain of high-end Italian bakeries in which Starbucks first invested in July 2016. New stores are slated to open in Seattle, New York and Chicago in 2017 and 2018. 

Princi’s baked goods will also be served in the company’s growing group of flagship locations, which Starbucks calls Roasteries. There’s currently one in Seattle and the company plans to open Roasteries in Shanghai in 2017 and New York in 2018.

In addition to those flagship locations, Starbucks has plans to open around 1,000 Starbucks Reserve stores, which the company bills as “a new retail format that will integrate the theatre and romance of the Roastery with the unique culinary experience of the company’s new Italian food partner, Princi.” Read more…

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Source: Mashable

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