Snapchat is adding audio recommendations and song syncing


Snapchat users will soon have a handful of new tools to make content that includes trending songs or sounds.
First, the company is introducing a sound recommendation system for Lenses, its popular augmented reality (AR) filters. Users will be able to discover which sounds other people are using with the lens they’ve applied and add popular audio to their own photos or videos. The feature is now available to US users and rolling out globally.
Snapchat is also adding a feature that automatically syncs uploaded photos and videos to the beat of songs when making a montage. Users can add anywhere from four to 20 photos and videos; the feature could be helpful when making content based on trending audio or challenges.
Snap has been gradually adding more tools as it tries to compete with TikTok through its shortform product Spotlight. Last fall, the company introduced Director Mode, a more advanced video editing option for creators. And to sweeten the deal, the company was offering huge cash payouts to people making popular videos at the time, though that pool of money has been cut several times in the last year.
Snap says 250 million of its users “engage” with AR daily
Though TikTok still dominates the shortform video space, Snapchat is leaning heavily into the AR filters that are now a central part of trending content across platforms, including TikTok. In December, Snap announced new ways that lens creators could make money through digital products that users can purchase in the app. Snap says 250 million of its users are “engaging with augmented reality” on a daily basis and that nearly two-thirds of user submissions to Spotlight use the platform’s editing tools or AR filters.
Snap appears hopeful that AR could be a meaningful source of revenue it needs; the company plans to announce more AR shopping efforts for brands in the next few months.
Snapchat users will soon have a handful of new tools to make content that includes trending songs or sounds. First, the company is introducing a sound recommendation system for Lenses, its popular augmented reality (AR) filters. Users will be able to discover which sounds other people are using with the…
Recent Posts
- How Claude’s 3.7’s new ‘extended’ thinking compares to ChatGPT o1’s reasoning
- ‘We’re nowhere near done with Framework Laptop 16’ says Framework CEO
- Razer’s new Blade 18 offers Nvidia RTX 50-series GPUs and a dual mode display
- Samsung’s first Pro series Gen 5 PCIe SSD arrives in March
- I tried adding audio to videos in Dream Machine, and Sora’s silence sounds deafening in comparison
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010