Santa Claus is coming to town, or actually, the internet.
Like so much of the planet, the jolly red man has found a home online. Booking gigs, talking with fans, finding the perfect red suit — it all happens there. But like many of us mere mortals, Santa’s social life and work life are two different worlds that just sometimes merge. That’s where secret online communities come in.
Yes, there are Santas on LinkedIn and others marketing themselves on social media, but “Santa groupies” and a need for more privacy have driven many to connect in hidden online groups.