Indians love to be tugged at their heartstrings. Or so they say.
And the latest television commercial launched by tech giant Samsung has left a lump in the throat of many.
Through this video, Samsung — which has been under fire of late because of mishaps surrounding its Galaxy Note7 smartphone — stresses on the need to build long-lasting relationships with the consumer.
And it conveys the message beautifully by showcasing a young engineer who beats all odds to reach a house in rural India. What greets him is wide-eyed wonder. No pun intended.