One thing that looks likely is Samsung will take on Sony by launching a QD-OLED screen – a TV with the power of OLED with the control and precision of quantum dot, to make things look more impressive than ever.

I do love it when these brands release the same thing and then both pretend they thought of it first – a similar thing happened with 200Hz TVs (I think) back in IFA 2008.

Back then, I asked how they could both have the world’s first 200Hz TV… and one of the reps said ‘well… it depends which door you come through…’.

It looks certain we’ll see Samsung do the same today as it was ‘leaked’ as an innovation on the CES’ own website, so let’s see what emerges there.

What can we expect in a few hours? Well, the main thing is that this is going to be a press event still, albeit one that’s also streamed virtually.

With so many brands pulling out, Samsung maintaining a ‘limited’ presence is quite important – so for the few that are still attending CES in person, this is a big deal for them.

What will we see at the conference later?

Before we talk about the new stuff that’s coming, there’s always that lovely thing where we’ve had a lot of time with a shiny new thing – and in this case, we’ve reviewed the Samsung Galaxy S21 FE before it gets talked about on stage.

Spoiler alert: we’re not in love with it, but then again it is based on 11-month old technology. It’s for the fans, hence Fan Edition = FE, but it still sparkles in some ways too.

Just a shame it’s so expensive…