Reese Witherspoon is launching a multimedia brand for women

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LOS ANGELES — Reese Witherspoon, a champion for female voices in film, is launching a new multimedia brand for women.

Called Hello Sunshine, the cross-platform brand is designed to tell female-driven stories in short online videos and social media — with ambitions for television and feature films. It will ostensibly stand apart from Draper James, the clothing line that Witherspoon launched in 2015.

Good morning@hellosunshine will be here soon! ☀️ pic.twitter.com/gcN9JBcP8E

— Hello Sunshine (@hellosunshine) November 21, 2016

Witherspoon is teaming up with Otter Media (a joint venture between the Chernin Group and AT&T) for the launch. The companies, which have a majority stake in digital entertainment studio Fullscreen, are behind popular web series such as Summerbreak. Read more…

More about Att, Chernin Group, Otter Media, Reese Witherspoon, and Entertainment
Source: Mashable

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