LOS ANGELES — Reese Witherspoon, a champion for female voices in film, is launching a new multimedia brand for women.
Called Hello Sunshine, the cross-platform brand is designed to tell female-driven stories in short online videos and social media — with ambitions for television and feature films. It will ostensibly stand apart from Draper James, the clothing line that Witherspoon launched in 2015.
— Hello Sunshine (@hellosunshine) November 21, 2016
Witherspoon is teaming up with Otter Media (a joint venture between the Chernin Group and AT&T) for the launch. The companies, which have a majority stake in digital entertainment studio Fullscreen, are behind popular web series such as Summerbreak. Read more…