Donald Trump’s presidential campaign treated political conventions with about the same reverence as a wrecking ball does a wall. That holds especially true for ad spending.
Yet even the president-elect’s unprecedented disregard for TV ads couldn’t stop the sector from growing modestly in the past year.
Spending on political advertising as a whole grew by 4.6 percent from 2012 totals to reach a record high of $9.8 billion spent, according to a report released Tuesday by research firm Borrell & Associates.
But the growth didn’t benefit everyone in the media industry. Broadcast television turned out to be the big loser of the cycle, its commanding 58-percent market share in 2012 eroding to just 45 percent this year. Read more…