Pet owners who’ve had to go through the trauma of having a dog run away will understand: its microchip alone may not be enough to help you trace your dog.
The Pet Widget is a $29 collar tag that’s just hit the market, supported by a social network for pets and their humans. Its creator, Ivan Loh, told Mashable that many runaway pets who are picked up are untraceable despite being microchipped, because their owners may have neglected to renew their annual licence.
And typically, only vets and animal shelters have microchip scanners, so people who find a dog won’t be able to locate its owner without wrestling it to one of those facilities, he added. Read more…