Before anyone could even help themselves to the cold Thanksgiving leftovers, U.S. shoppers had spent a whopping $1 billion online.
The turkey was less interesting than drones this year and people across the country dropped cash like it was going out of fashion. By 5 p.m. on Thursday, bargain hunters had spent $1.15 billion, according to Adobe Digital Insights. By the end of Thursday, that figure had hit $1.93 billion.
Once upon a time shoppers would patiently wait for the chaos of Black Friday to score a bargain but times are changing. Black Friday now lasts for months and shopping online between Thanksgiving courses is now common practice. This year’s online sales were up by 11.5 percent on last year, with 40 percent of sales happening on mobile devices. Read more…