YouTube wants its creators to be able to make more money from live streams.
The video giant on Thursday unveiled a new feature called “Super Chat,” which allows fans to pay to highlight their messages within the live chat stream.
The more a YouTube viewer pays, the longer their message will stay pinned. The message is also highlighted in a different color. The feature replaces YouTube’s old tool called Fan Funding, a “tip jar” that gave viewers the opportunity to pay creators.
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The feature underscores YouTube’s efforts to boost its live offering. Read more…