Irony alert: Mondelez picks Singapore as its chewing gum 'center of excellence'

Https%3a%2f%2fblueprint-api-production.s3.amazonaws.com%2fuploads%2fcard%2fimage%2f327765%2f83055e95-8023-44cb-94ef-42cf6984b08b

Feed-twFeed-fb

American candy giant Mondelez has decided to set up a Centre of Excellence for Gum and Candy in Singapore.

The S$10 million ($6.9 million) facility will focus on researching taste, ingredients and recipes, and packaging options for gum. 

Mondelez, which already has its Asia-Pacific headquarters in Singapore, will open the R&D centre in late-2017 in the island state, CNBC reports.

It’s hard to miss the irony in this, given that Singapore famously banned the sale of gum in 1992.

You can chew gum here, by the way — the restriction is on distributing it. In 2004, the rules got relaxed somewhat to allow “therapeutic” gum with dental benefits, or for smokers, to be sold. But that can only be carried by dentists or pharmacies, which have to register the buyer’s details. Read more…

More about Mondelez, Chewing Gum, Singapore, and Business
Source: Mashable

Leave a Reply