Having a conversation on Instagram is a messy proposition, so today the photo-focused social network is introducing comment threads to make chatting with fellow 'grammers a lot more organized.
Rolling out globally to iOS and Android over the coming weeks, threads are automatically generated when you hit reply below any comment.
All subsequent responses are grouped together under the initial comment, thus creating an ongoing conversation.
If this sounds akin to how comment threads are organized on Facebook, you're right on the money.
Facebook owns Instagram, and it's likely the latter took a page from its parent company in order to encourage increased engagement between users.
While comment threads could be a positive addition for some, there's also the potential for abuse, with threads devolving into negative back-and-forths or trolling.
Instagram has reporting policies in place for abusive and harassing comments, but we've asked the company if it has specific plans for threads with comments that violate its policies. We'll update this story if we hear back.
There's also no word in Instagram's announcement as to whether comment threads with lots of replies will be surfaced towards the top, or if threads with people you follow will be more visible, so we've asked Instagram for insight on those points as well.
All-in-all, it makes sense for Instagram to introduce comment threads as these should help users engage more readily and form connections with each other, however tenuous those may be on a social network.
It's also a way to get people to stay on Instagram for longer, which is an ongoing endeavor across all of Facebook's properties.