Justin Hochberg had just five minutes to convince Mariah Carey she should do his Christmas Special for YouTube Red.
“I was on the phone with her and Stella [Bulochnikov], her manager, as they were backstage on Mariah’s European tour and Mariah was literally about to step on the stage,” the CEO of Just Entertainment Studios told Mashable in an interview. “My elevator pitch was basically ‘Mariah, you’re the queen of Christmas, you’ve done specials in the past, what about doing It’s a Wonderful Life but told through music.”
Carey and Bulochnikov’s reaction: “Love it, let’s do it, gotta go.”
On Monday, about nine months later, The Keys of Christmas — co-starring Carey, YouTuber Rudy Mancuso and DJ Khaled — made its debut on YouTube Red as part of the streaming service’s first slate of holiday programming. Read more…