In June, House Democrats live streamed a sit-in to protest the Republican majority’s inaction on gun control.
But to the general public, the House floor footage was only available on social media, with even CSPAN broadcasting Periscope feeds.
That moment in itself was yet another indicator that live streaming is the future. The genre has grown in popularity over the last year, with many increasingly jumping in the space in hopes of becoming the go-to platform for live programming.
Digital video giants — including YouTube, Facebook and Instagram — have made livestreaming a priority as users increasingly utilize the format. More and more apps — such as musical.ly’s sister app live.ly — have popped up in hopes of becoming as popular as Snapchat. Read more…