How Amazon and Jet.com spent their ad dollars this holiday season

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After a huge TV advertising blitz that lasted through much of the past year, Jet.com removed itself almost entirely from the airwaves this holiday season as it turned its full attention to the digital space.

According to estimates from advertising tracking firm MediaRadar, the retail site cut out virtually all TV spending in the months following its sale to Walmart in August, while ratcheting up its online ad budget by a whopping 250 times what it spent in the same period the year before.

The firm says the exponential jump marks by far the biggest online ad investment of any of the other much bigger e-commerce sites and retail chains it analyzed this holiday season. Read more…

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Source: Mashable

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