Google offered Epic $147 million to launch Fortnite on the Play store


Google has confirmed in court that Epic was offered a $147 million deal to launch its hit game Fortnite on Android’s Google Play store. The deal, which Google’s VP of Play partnerships Purnima Kochikar says was approved and presented to Epic but not accepted, would have seen the money dispensed over a three-year period of “incremental funding” (ending in 2021) to the games publisher. It was meant to stem a potential “contagion” of popular apps bypassing Android’s official store, and with it, Google’s lucrative in-app purchase fees.
Epic launched Fortnite on Android in 2018 directly through its website, avoiding the Play store. That allowed it to sell Fortnite’s in-game currency V-Bucks without paying the commission required of Play Store apps. It relented in 2020, saying that “scary, repetitive security pop-ups” and other factors had put it at a severe disadvantage.
But in an antitrust lawsuit filed later that year — and currently being argued before a jury — it alleged its initial decision had thrown Google into a panic. It cited internal documents claiming Google feared a “contagion risk” if other game developers (including Blizzard, Valve, Sony, and Nintendo) followed Epic’s lead, and it claimed Google attempted to forestall it by offering special benefits or even buying Epic.
The “contagion” documents came up in court on Tuesday when Lawrence Koh, the now-former head of Google Play’s games business development, took the stand. They forecasted Google’s concerns that virtually all top game developers could defect from Play within a couple of years of Epic’s decision, costing Google a total of billions of dollars in revenue. Documents shown in court projected Fortnite’s absence could result in a direct revenue loss between $130 and $250 million and then a broader downstream loss of up to $3.6 billion if that massive defection took place.
Google’s position is that it was concerned about losing games on Play, but that there’s nothing nefarious about that. “We just wanted developers to choose Play,” Kochikar said in testimony — particularly when Apple’s iOS was an alternative. And getting games on the service, Koh testified, “was the investment we thought was worth all the dollars.”
Conversely, Epic is using these documents to argue that Google feared competition for Android app distribution and has maintained its Play store as an unlawful monopoly. This deal’s existence doesn’t prove that — but at the very least, it’s an interesting look at how Google sees its games business.
Sean Hollister contributed reporting.
Google has confirmed in court that Epic was offered a $147 million deal to launch its hit game Fortnite on Android’s Google Play store. The deal, which Google’s VP of Play partnerships Purnima Kochikar says was approved and presented to Epic but not accepted, would have seen the money dispensed…
Recent Posts
- Framework’s first tiny Desktop beautifully straddles the line between cute and badass
- Samsung Galaxy Z Fold 7 unofficial renders tease a slimmer design and a bigger, hidden-in-plain-sight upgrade
- Netflix drops an uneasy new teaser for You season 5, and I can’t help but laugh as killer Casanova Joe calls himself ‘the luckiest guy in New York’
- Popular Android financial help app is actually dangerous malware
- Our Favorite Internal SSD Is on Sale Right Now
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010