Google and Salesforce unveil first elements of partnership

 Last fall at Dreamforce, Google and Salesforce announced a partnership. Today, the two companies unveiled the first pieces of that agreement. For starters, Google Analytics 360 users can now import data from the Salesforce CRM tool such as leads and opportunities, among other pieces. This could allow marketers to have a more complete view of the customer journey from first contact to sale… Read More

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