GMC’s 2024 Sierra EV is parent company GM’s third electric pickup truck built on the Ultium EV platform after the just-launched Chevy Silverado EV. It’s also GM’s second GMC-branded EV after the beastly Hummer EV pickup (which now also comes in SUV format).

(Personally, I think the Sierra EV also has a looks advantage with its uniquely armored front, which might appeal to buyers not sold on the Ford F-150 Lightning’s big light bar brow, Rivian’s arguably cartoony headlights, or Tesla’s plank-faced Cybertruck.)

Regarding cost, the Denali Edition 1’s $97,500 price tag aligns with GM’s apparent strategy that all its electric pickup trucks must cost around $100,000 at launch, including the Silverado EV first-edition RST, which starts at $96,495. (The Hummer EV launched at $110,000, and now starts at $96,000.) At its launch price, the Denali feels like a tough sell compared to a Ford F-150 Lightning that starts under $70,000, and it comes with Apple CarPlay, which the Sierra EV unfortunately lacks.