Many years ago every sales deal was sealed with a handshake between two people. Today, digitization has moved into the sales process, but it hasn’t necessarily improved the experience. In fact, it’s often become a more time-consuming affair because information and communications are scattered across multiple channels and the number of people involved in a deal has increased. That means lots of offers and quotes are get lost in the mix.
It’s now convinced investors there is such a need, raising a $7 million Series A funding round led by DN Capital, with participation from BootstrapLabs, Y Combinator and a number of Spotify’s early investors including ex-CFO of Spotify, Peter Sterky. The former CMO of Slack and Zendesk, Bill Macaitis, will also join the company’s Board of Directors.
Samir Smajic, CEO, GetAccept says while CRM systems have made it easier for sales teams to manage pipeline and broker deals, “60 percent of all contracts are lost to indecision or simply go unanswered… Prospects no longer have to interact with reps to get basic information about a product or service, making the sales process highly impersonal. But prospects still need a rep to guide them through an increasingly complex B2B sales process in order to make better-informed buying decisions.” He believes GetAccept bridges this growing “engagement gap”.
“Getting a deal to the point of contract has become increasingly difficult because buyers now get most of their information online,” said Thomas Rubens, Partner at DN Capital. “GetAccept honed in on this growing issue early on and built a best-in-class platform for managing document workflow and engagement across the entire sales cycle.”