There exist in this world the kind of people that are going to pre-order the new Samsung Galaxy Note 9, and to hell with the price tag. You know that. Samsung knows that. We know that. And for those folk, we've created a guide to the best Galaxy Note 9 deals already on the market.
But everybody else is looking at that £899 SIM-free price and £1,200-plus contract deals – and that's just for the entry-level model – and thinking there's no way they'll be splashing out on the Note 9 any time soon.
Well this article is for the latter camp. The anything-but-the-Note 9 brigade. We've picked out five mobile phones that you should consider instead of Samsung's new behemoth, and the best-value deals on them that you can pick up right now.
And for those wondering why the iPhone X doesn't feature… well that's even more expensive than the Note 9!
1. Samsung Galaxy Note 8: £350 cheaper than Note 9 deals
Okay, let's start with the obvious option. The Note 9 doesn't make massive leaps and bounds over the Note 8, and yet the 2017 model will cost you waaaaaay less. You still get a 12MP dual-lens main camera, Quad HD+ 6.3-inch display and plenty of power.
2. Samsung Galaxy S9 Plus: £297 cheaper than Note 9 deals
Sticking with Samsung for a moment, the S9 Plus arrived earlier this year at great expense, but thankfully prices fell fast and far. At 6.2 inches the screen is a tad smaller than the Note 9's, but it's noticeably lighter and its cameras really impressed us, especially in low light.
3. iPhone 8 Plus: £77 cheaper than Note 9 deals
As we said, we're leaving the iPhone X out of this little roundup, and that makes the iPhone 8 Plus your best big-screen option on Apple iOS. At 5.5 inches the screen is quite a lot smaller that the Note 9's, but you know with Apple that you're going to get a stylish phone that's a delight to use.
4. Huawei P20 Pro: £400 cheaper than Note 9 deals
It's been the smartphone sleeper hit of the summer. It takes a lot to break the stranglehold of Samsung and Apple, but Huawei has done it in 2018 with its 6.1-inch wonder. People have fallen over themselves to get that 40MP main camera and massive battery.
5. Google Pixel 2 XL: £350 cheaper than Note 9 deals
Google's Pixel phones shook up the market when they hit the shelves in 2016. The Pixel 2 and Pixel 2 XL are soon to be replaced by the third iteration, but the Google-made six-incher 2 XL is jam-packed with quality, and is now upgradable to Android 9 Pie.