Fortnite creators will get paid for encouraging players to spend


Fortnite maker Epic Games is going to reward creators if players spend V-bucks before or after visiting that creator’s custom-made Fortnite experience. The change is happening as part of an update announced Wednesday to the engagement-based formula Epic uses to pay Fortnite creators.
Here is the specific language about the new metric, from Fortnite’s blog post:
Effective November 1, we are introducing a new metric to the engagement payout formula that rewards creators when individual players spend V-Bucks in Fortnite before or after engaging with their island.
So, as an example, if you buy the forthcoming Alan Wake outfit right before jumping into Epic’s Alan Wake-themed Fortnite experience, it seems as if that purchase would contribute to Epic’s payouts it receives as part of the Creator Economy 2.0 program.
Epic’s description doesn’t specify how much time a player has to spend money before or after visiting an island (Epic’s term for a creator’s experience) for it to count toward a creator’s payouts, and I’ve asked the company if it can clarify. But in the blog post, Epic says that the new V-bucks spent metric “enables us to more accurately recognize a creator’s impact on the shared engagement payout pool and the overall growth of the Fortnite economy.”
The new metric goes into effect on November 1st (which just so happens to be a few days after V-bucks get more expensive), and the first payouts that account for it will be sent on December 30th. “Overall, we find that players who are having fun in Fortnite are most likely to spend in Fortnite,” Epic said. “So, for creators, making fun and engaging experiences is the most important driver of long-term creator success.”
The new metric follows Fortnite’s recent UI revamp that pushes creator-made maps with a YouTube-like redesign. In an employee email about the recent layoffs at Epic, CEO Tim Sweeney detailed how the focus on Fortnite creators has changed the economics of its business. While he says Fortnite is growing again, that growth “is driven primarily by creator content with significant revenue sharing,” which he said is “a lower margin business than we had when Fortnite Battle Royale took off and began funding our expansion.” He also noted that time in third-party Fortnite experiences now exceeds time in first-party experiences.
Fortnite is in the midst of its annual Halloween event, and Epic is planning to sell in-game outfits based on spooky characters like Alan Wake, Michael Myers, and Jack Skellington ahead of the holiday.
Fortnite maker Epic Games is going to reward creators if players spend V-bucks before or after visiting that creator’s custom-made Fortnite experience. The change is happening as part of an update announced Wednesday to the engagement-based formula Epic uses to pay Fortnite creators. Here is the specific language about the…
Recent Posts
- With the Humane AI Pin now dead, what does the Rabbit R1 need to do to survive?
- One of the best AI video generators is now on the iPhone – here’s what you need to know about Pika’s new app
- Apple’s C1 chip could be a big deal for iPhones – here’s why
- Rabbit shows off the AI agent it should have launched with
- Instagram wants you to do more with DMs than just slide into someone else’s
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010