Fnatic founder Sam Mathews on the future of esports' most ambitious brand



Fnatic has risen to become one of the largest and most successful esports teams of all time, with multiple championships almost 3 million social media followers. 

Since Sam Mathews founded Fnatic in 2004, its players have competed in over 600 tournaments globally across Dota 2, League of Legends, Counter Strike, and Overwatch for a collective $7,000,000. Between sponsors and partnerships, Fnatic is more than just a successful esports team — it’s a successful brand.

In talking with Mathews it’s apparent that he and his colleges see esports as more than just competitive video gaming. It’s way of life — an edgy culture if you will. Fnatic has spearheaded many esports initiatives to grow that culture, like Fnatic Academy, where they vet young up-and-coming Counter Strike players, or the launch of their AIAIAI partnered duel headset.   Read more…

More about Overwatch League, Overwatch, Dota, League Of Legends, and Fnatic
Source: Mashable

Leave a Reply