Facebook has shut down its teen-focussed Snapchat rival Lifestage. An app that was specifically designed for young people to share video, with an account connected to their school or college, it survived for just shy of a year.
When it was launched in August 2016, the coder behind the app, Michael Sayman, claimed that the idea was to reimagine what Facebook would have been like if it had been created in 2016.
The timing is interesting though, as the app was very similar to Snapchat, that Facebook has unsuccessfully tried to purchase for a reported $30 billion a few months before.
Now that Facebook has features in Instagram and Messenger that truly rival Snapchat, it would make sense that Lifestage gets put out to pasture. After all, Instagram Stories can be used by anyone and the user pool isn’t limited to US residents under 21 years old.
Facebook commented to Business Insider (who first noticed the app was gone) that it had “learned a lot from Lifestage," and will "continue to incorporate these learnings into features in the main Facebook app”.