Facebook Promised To Label Political Ads, But Ads For Biden, The Daily Wire, And Interest Groups Are Slipping Through


Facebook has failed to label paid political content from certain advertisers in its Ad Library.
With less than two weeks before the US presidential election, Facebook is failing to label who paid for some election ads, including some on behalf of Democratic nominee Joe Biden’s campaign.
As of Thursday morning, the Facebook page of Mitú, a news and entertainment website focused on Latino youth, had 11 active ads promoting Biden, none of which carried the payment disclosure required for election ads. The same page also had more than a dozen ads for the “Vote Like a Madre” election initiative, which also did not carry election ad disclosures and did not show up in Facebook’s election ads archive. The lack of disclosures was discovered by researchers at New York University.
Facebook requires advertisers of politics, elections, and social issues to register; it also mandates that their ads disclose who paid for them, how much was spent, and who was targeted. Those ads are indexed and stored in Facebook’s Ad Library for seven years.
“Those things have become a huge business right now, and they’re not made transparent in the Facebook Ads Library.”
Laura Edelson, a researcher with the NYU Online Political Ads Transparency Project, told BuzzFeed News that the Biden ads are what Facebook labels “paid partnerships,” more akin to sponsored posts with an influencer than a typical election ad.
“Those things have become a huge business right now, and they’re not made transparent in the Facebook Ads Library,” she said.
Mitú and Facebook did not immediately respond to requests for comment.
Along with Mitú’s ads, researchers found ads without proper disclosures from the Daily Wire, a right-wing site, Chinese state TV, as well as from pages for an insurance industry organization, a national LGBTQ advocacy group, and an anti-tobacco group in California. The Daily Wire ad promoted a story about Joe Biden with the headline “20 Lies & False Claims From the ‘Honest’ 2020 Candidate.”
Edelson and her team created a browser plug-in that has been installed by more than 6,500 people to collect ads about politics and issues on Facebook. Her team released a new “Missing Ads” page Thursday that shows how ads about the election and political issues are slipping through Facebook’s systems.
Facebook has attempted to show it can handle the 2020 presidential election after admitting that it had not done enough to prevent foreign interference in the 2016 election. Previously, the company said it would stop new election ads from being introduced in the week before voting day on Nov. 3, and that it would prohibit political and issue-based paid content in the US for at least a week after the polls close.
But Edelson and her colleagues previously found that Facebook failed to identify and label 9.7% of ads for elections and issues placed between May 2018 and June 2019. These undisclosed ads represented $37 million in spending. Edelson recently found that 8.6% of ads ran so far in 2020 without an initial disclosure.
“That is not necessarily a number to be proud of,” she said, pointing to Facebook’s impact and the number of ads that could be slipping through. “I happen to think the cost of undisclosed political ads is potentially really high.”
The Mitú ads supporting Biden started as early as Oct. 8 and appear to be part of a sponsored content deal with the Democratic presidential nominee’s campaign. Some of the ads directed people to sponsored articles on the Mitú website. Other ads sent them to voter registration pages maintained by the Democratic National Committee.
“We have seen lots of undisclosed ads from established political advertisers over the past couple of years though, and I really don’t know why.”
Edelson called Mitú “a really prolific political and nonpolitical advertiser” and said it’s concerning that Facebook was unable to consistently identify election ads coming from the page, as well as from other obvious political advertisers.
“We have seen lots of undisclosed ads from established political advertisers over the past couple of years, though, and I really don’t know why,” she said. “What I can say is that it appears to be the result of human error and that Facebook’s enforcement appears to be inconsistent. I have no way of quantifying how much of this is going on.”
A search of the election ad archive for Mitú’s page showed that Facebook previously removed ads that did not have the proper disclosures. Between October and June, Mitú ran hundreds of ads that the social network later deactivated.
“I commend Facebook for the degree of transparency that they are showing,” said Edelson, “but they have been pressured into it by the public because they’ve done things that are completely unreasonable.”
Without clearly communicated data, researchers and others can’t properly monitor and audit Facebook’s performance, Edelson said.
“I don’t think it’s reasonable to say that Facebook will catch every single last political ad,” she said. “But I do think that we should be able to answer the question: How good a job is Facebook doing? And right now, you can’t because you don’t have transparency of ads that Facebook has not labeled as political.”

BuzzFeed News / Via Facebook: ads Facebook has failed to label paid political content from certain advertisers in its Ad Library. With less than two weeks before the US presidential election, Facebook is failing to label who paid for some election ads, including some on behalf of Democratic nominee Joe…
Recent Posts
- Apple’s C1 chip could be a big deal for iPhones – here’s why
- Rabbit shows off the AI agent it should have launched with
- Instagram wants you to do more with DMs than just slide into someone else’s
- Nvidia is launching ‘priority access’ to help fans buy RTX 5080 and 5090 FE GPUs
- HPE launches slew of Xeon-based Proliant servers which claim to be impervious to quantum computing threats
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010