Facebook changed its logo — see if you can tell the difference


Meta is updating Facebook’s “identity system,” and that includes a dramatically refreshed logo.
Just kidding! It’s basically exactly the same as the last one, except the blue is a darker blue, and the lowercase “f” has a few subtle tweaks. You can see the new logo next to the most recent one in the image at the top of this post.
Our intention was to create a refreshed design of the Facebook logo that was bolder, electric and everlasting. Each of the distinctive, new refinements drive greater harmony across the entire design as a key element of the app’s identity. We’ve done this by incorporating a more confident expression of Facebook’s core blue color that is built to be more visually accessible in our app and provides stronger contrast for the “f” to stand apart.
I really love the phrase “a more confident expression of Facebook’s core blue color.” That’s a lot of words to say that the logo is a darker blue!
Jokes aside, it makes sense that Meta is only slightly tweaking the Facebook logo instead of totally redesigning it. Meta says the platform sees a jaw-dropping 2 billion daily active users every single day, meaning any visual change will be seen by a lot of people. I can see why Meta is opting to only make relatively tiny tweaks to what’s already one of the most recognizable logos in tech.
If you want to take a trip down memory lane, Meta’s blog post included a short video chronicling the history of the logo that I turned into a GIF.
The Facebook wordmark has gotten an update, too, according to the blog post. “Using our custom typeface, Facebook Sans, we redesigned the wordmark and logo to create a consistent treatment and improve overall legibility across Facebook,” Meta says. “Similar to the changes to the logo symbol, these refinements allowed us to build upon the heritage of our identity, while creating a stronger relationship between how the wordmark pairs with the rest of the typeface.”
There’s a new color palette as well — shockingly, it has a lot of blue — and Meta refined the way Reactions look, too. “Through our expanded color palette, we were able to evoke more dimensionality and emotion in Reactions. We adjusted colors to meet color accessibility guidance so that our iconography is legible at any size, flexible enough for different needs and easy for people to interact with.”
Meta has more changes planned for the way Facebook looks. The company described the updates featured in Wednesday’s blog as “the first phase of a refreshed identity system” for the app, so keep your eye out for further design tweaks to come.
Meta is updating Facebook’s “identity system,” and that includes a dramatically refreshed logo. Just kidding! It’s basically exactly the same as the last one, except the blue is a darker blue, and the lowercase “f” has a few subtle tweaks. You can see the new logo next to the most…
Recent Posts
- With the Humane AI Pin now dead, what does the Rabbit R1 need to do to survive?
- One of the best AI video generators is now on the iPhone – here’s what you need to know about Pika’s new app
- Apple’s C1 chip could be a big deal for iPhones – here’s why
- Rabbit shows off the AI agent it should have launched with
- Instagram wants you to do more with DMs than just slide into someone else’s
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010