Epic knows its game store social features ‘suck,’ but it wants to fix that


Epic’s game store is finally on mobile. Next up, the company plans to add features that make people want to use it — on both mobile and PC.
A key thing Epic Games wants to introduce is what store boss Steve Allison calls a “social framework” — think the types of social and chat features you see on consoles or Steam.
“Our social features on PC suck,” Allison says in an interview with The Verge. “Let’s call it what it is.” Social features are the “battery that powers Fortnite,” Allison says, and Epic wants to “take that battle-tested social framework and move it up from Fortnite up to the store level.” The idea is that you’ll be able to party up and chat with your Epic Games friends across devices, theoretically meaning that friends on Android, iOS, and PC could all hang out through the Epic Games platform (not just Fortnite).
We might be waiting a while to try the social features out, though, as Allison says they won’t arrive until at least after summer 2025.
More immediately, Epic is planning to bring its free games program to mobile sometime in the fourth quarter (which, if you’re watching the calendar, is this quarter!). Unlike on PC, free mobile games may not be offered weekly to start, though they’ll probably move to weekly once Epic launches tools to self-publish on its mobile store. (That feature will probably launch in the first half of 2025, Allison said in a Tuesday panel at Unreal Fest.) Some free games might only be available on Android because of Apple’s core technology fee, which could sting developers with costs they may not be able to pay.
Third-party games are set to appear in the mobile Epic Games Store in the fourth quarter as well (Allison has previously pegged the launch for December). During the Unreal Fest panel, Allison said that Epic aims to have 10 to 50 games available at launch. Yes, that’s a broad range, and Allison tells The Verge that the big “gating factor” is implementing payments. Since most mobile developers rely on Google or Apple’s payment processing platforms, they have to evaluate using Epic’s payment processing platforms or others. During the Unreal Fest keynote, though, Epic shared one game coming to its mobile stores: ARK: Ultimate Mobile Edition.
Epic seems to be seeing forward momentum with the store overall, announcing during the keynote that it hit a record 70 million monthly active users in September. However, given the roadblocks Apple and Android phone makers put up to installing third-party stores on their mobile platforms, Epic isn’t seeing the volume of mobile store installs it had hoped.
At the launch of the mobile stores in August, Allison said that Epic was aiming for 100 million net new Epic Games Store mobile installations by the end of the year, but Sweeney said recently that there have only been 10 million mobile installs. Allison believes that the new features coming in the fourth quarter could encourage more users to push through the friction. But he adds that, with the friction, getting to that 100 million installs by the end of the year “is likely impossible.”
Epic’s game store is finally on mobile. Next up, the company plans to add features that make people want to use it — on both mobile and PC. A key thing Epic Games wants to introduce is what store boss Steve Allison calls a “social framework” — think the types…
Recent Posts
- The GSA is shutting down its EV chargers, calling them ‘not mission critical’
- Bybit hacked for almost $1.5 billion in the biggest crypto theft ever
- Lenovo is going all out with yet another funky laptop design: this time, it’s a business notebook with a foldable OLED screen
- Elon Musk’s first month of destroying America will cost us decades
- Fortnite’s new season leans heavily on heist mechanics
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010