DNS is now more important than ever for internet traffic


In 1992, librarian Jean Armour Polly coined the phrase “surfing the Internet” and for anyone that has since ridden its waves of data and information, chances are you have come across the term DNS. Today, the domain name system (DNS) is one of the foundations of the Internet, working quietly in the background to ensure smooth navigation in this space.
But before DNS, navigating the Internet was a gruelling task. In the early days, messages were manually sent from network to network, using a series of IP addresses. The rapid growth of the Internet caused massive problems when it came to maintaining records of these addresses and, given there are now over 360 million domain name registrations, this method was unsustainable.
To address this issue, the DNS was created to provide an easy way of navigating the Internet and connecting users to websites – using domain names. Now, instead of humans acting as a switchboard for the Internet, the DNS is there to direct them to where they need to go.
But what does DNS mean (opens in new tab), and what role does it play in keeping organisations protected?
Introducing the Domain Name System
The Domain Name System (DNS) is the hierarchical decentralized naming system, created over thirty-five years ago to provide interconnectivity between online systems and the routing protocols for Internet traffic. In other words, every device connected to the Internet has its own unique IP address.
The DNS makes it possible to input normal words into your browser, without having to memorize long and often complex IP addresses. Essentially, a DNS server (opens in new tab) is a database full of public IP addresses and it acts like a phone book of the Internet, with entries added, deleted, and amended in real-time every second in a transparent manner.
Whenever you type a domain name in your URL bar, the DNS will find the corresponding IP address and direct you to where you need to go. So why is it important? DNS can be considered one of the cornerstones of the Internet. After all, if a DNS can’t find the correct IP address, you simply won’t be able to access the website you’re looking for.
However, the foundational importance of the DNS makes it a major target for criminals and there is an ever-present and increasing threat to businesses of all sizes. The loss of control of a critical domain name or a website being unavailable even for a short period will cause revenue and reputational damage for organizations.
Volume and variety of DNS attacks increased
Over the last two years, we’ve seen a huge rise in the demand for bandwidth, as the world adapts to new ways of working; with the DNS system now handling over 2 trillion queries every day. But alongside an increase in legitimate DNS queries, there has been an unwelcome increase in malicious activity, with criminals looking to compromise DNS infrastructure for their own personal and financial gain.
There has been a significant rise in DDoS attacks (opens in new tab). These attacks target the DNS infrastructure of organizations or DNS providers with huge volumes of DNS queries to prevent legitimate requests from reaching web servers and accessing websites and online services.
While the nature of attacks has changed, the traditional threat of DNS hijacking or cache poisoning is still a real and legitimate threat. These attacks are based on criminals gaining access to DNS databases and changing the IP address so that legitimate website traffic using a particular domain name is redirected to another website, often without the user recognizing there is an issue. Recently, cryptocurrency exchange Curve Finance was the victim of hackers hijacking its DNS. The company lost over $570,000 to criminals who redirected its traffic to their own website.
Organizations must ensure that key infrastructure is protected in a world of increasing digital threats. Having robust security policies that encompass the use, and protection, of domain names as key digital assets is vital.
Protecting your websites from attack
It is crucial for every business to understand how their domain names are being used. Many will be utilized in a way to generate revenue, increase perception and reputation, or support critical infrastructure. But it may not always be apparent to internal stakeholders that a domain is no longer resolving to the correct website, or even at all.
DNS Traffic Analysis, for example, is a great way to ensure that every domain redirects to where it should, highlighting anomalies that can be quickly corrected and aligned with the domain name policy.
Analyzing the data will also highlight those high-traffic domain names which may need enhanced functionality, prioritization, and security management. It is worth identifying these key domains and evaluating the use of registry level locking, email security records, and DNSSEC.
While the priority of DNS is to ensure that domain names are directed to the correct web content, enterprise providers will also offer proactive threat monitoring and intelligence that keeps the most critical domain names present and protected. Having robust security policies that encompass the use, and protection, of domain names as key digital assets is critical as major DNS outages or security incidents are now headline news for all the wrong reasons.
These types of events damage not only revenue but the reputations of organisations. This is why choosing an enterprise DNS partner which has a globally distributed network of DNS nodes is key. Using enterprise-grade DNS ensures that critical domain names that support websites, online applications and email addresses continue to function, even if there is a DDoS attack on the network.
DNS services come in all shapes and forms. At their heart they ensure domain names direct to where they should. The key test comes when the network is put under stress, either by an increase in legitimate traffic or by nefarious sources. For many organizations, the question is can they afford to risk their domain names ceasing to function due to the limitations of their DNS network.
Auditing DNS on a regular basis is now considered best practice. Working with a domain security expert will provide you with forensic analysis and trusted recommendations to ensure domain names are adding to revenue and reputations rather than headaches and security concerns.
Audio player loading… In 1992, librarian Jean Armour Polly coined the phrase “surfing the Internet” and for anyone that has since ridden its waves of data and information, chances are you have come across the term DNS. Today, the domain name system (DNS) is one of the foundations of the…
Recent Posts
- One of the best AI video generators is now on the iPhone – here’s what you need to know about Pika’s new app
- Apple’s C1 chip could be a big deal for iPhones – here’s why
- Rabbit shows off the AI agent it should have launched with
- Instagram wants you to do more with DMs than just slide into someone else’s
- Nvidia is launching ‘priority access’ to help fans buy RTX 5080 and 5090 FE GPUs
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010