Category: proctor & gamble
FTC sues to block P&G’s acquisition of Billie, a razor startup for women
The Federal Trade Commission has sued to block Procter & Gamble’s acquisition of Billie, a NY-based startup that sells razors and body wash. In the notice, the FTC alleged that the merger would “eliminate innovative nascent competitors for wet shave razors” to the loss of consumers. Billie was founded in…
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