Category: customer experience
Even startups on tight budgets can maximize their marketing impact
Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and…
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How our SaaS startup improved net revenue retention by more than 30 points in two quarters
NRR is the most underrated metric out there Tim Kopp 8 hours Tim Kopp Contributor Tim Kopp is the chairman and CEO of Terminus, an ABM platform that powers high-performing go-to-market teams. There’s certainly no shortage of SaaS performance metrics leaders focus on. While all SaaS companies do, and must,…
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In freemium marketing, product analytics are the difference between conversion and confusion
Jeremy Levy Contributor Jeremy Levy is CEO and co-founder of Indicative, a product analytics platform for product managers, marketers and data analysts. A serial entrepreneur, Jeremy co-founded Xtify, acquired by IBM in 2013, and MeetMoi, a location-based dating service sold to Match.com in 2014. More posts by this contributor Enterprises…
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Vista acquires Gainsight for $1.1B, adding to its growing enterprise arsenal
Vista Equity Partners hasn’t been shy about scooping up enterprise companies over the years, and today it added to a growing portfolio with its purchase of Gainsight. The company’s software helps clients with customer success, meaning it helps create a positive customer experience when they interact with your brand, making…
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Frame AI raises $6.3M Series A to help understand customers across channels
Frame AI, a New York City startup that uses artificial intelligence and machine learning to help companies understand their customers better across multiple channels, announced a $6.3 million Series A investment today. G20 Ventures and Greycroft led the round together. Bill Wiberg, co-founder and partner at G20, will join Frame’s…
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How Adobe shifted a Las Vegas conference to executives’ living rooms in less than 30 days
‘We actually got a lot of kudos for not trying to fake it and set up green screens with everyone in virtual situations’ Ron Miller 7 hours Adobe was scheduled to hold its annual conference in Las Vegas two weeks ago, but the coronavirus pandemic forced the company to make…
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