Can an app change human behavior? This behavioral economics professor is banking on it

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Whether personal or professional, change is hard. And the cumulative data is not on our side. 

Take something obviously detrimental, like smoking. A mere 4% to 7% of people successfully quit without the aid of medication or outside help. Even experiencing a traumatic event — like the death of a loved one or being diagnosed with cancer — only leads to a 20% success rate. 

Not to be a killjoy, but as the Washington Post found, roughly 25% of New Year resolutions fall apart within the first two weeks. And even when it comes to our work — where money’s on the line — “70% of [management-led] transformation efforts fail.”  Read more…

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Source: Mashable

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