Apple didn’t release new iPads last year, and now its sales are way down


Tomorrow, Apple will launch its Vision Pro headset, marking the company’s most high-profile product launch since the original Apple Watch. And later this year, it will open up the iPhone’s App Store (at least in the EU) in new ways, offering developers more freedom — even if some of them are already displeased with the approach Apple is taking. There are enormous moments ahead for this company, and in the run-up to all of that, today Apple announced its Q1 2024 earnings. At least for now, the pivotal question surrounding Apple’s business remains the same as always: how’s the iPhone doing?
Pretty well, it turns out. This was the first full quarter of iPhone 15 sales, and Apple reported iPhone unit revenue of $69.7 billion. (Just a few weeks ago, Apple surpassed Samsung and took the lead position for global smartphone shipments.) So there’s strong demand for the company’s latest phones up and down the line. On the whole, Apple reported revenue of $119.58 billion, which was enough to beat Wall Street expectations.
“We are pleased to announce that our installed base of active devices has now surpassed 2.2 billion, reaching an all-time high across all products and geographic segments,” CEO Tim Cook said in the company’s press release. “As customers begin to experience the incredible Apple Vision Pro tomorrow, we are committed as ever to the pursuit of groundbreaking innovation — in line with our values and on behalf of our customers.”
iPad revenue continued its slump at $7.02 billion, which was down by 25 percent year over year. 2023 was the first year since 2010 where Apple didn’t release any new iPad hardware, so the lackluster sales can be attributed to that. But redesigned iPad Pros featuring OLED displays are rumored to be announced as early as March, which could give Apple’s tablet business a much-needed revenue jolt at the high end.
Combined revenue for wearables, home, and accessories came in at $11.9 billion. Apple had to briefly halt sales of its Apple Watch Ultra Series 2 and Apple Watch Series 9 at the tail end of the holiday shopping season. This was the result of an import ban stemming from the company’s patent dispute with medical device maker Masimo. Apple has since disabled the blood oxygen sensor at the center of the battle via software, and both smartwatches are back on store shelves. Apple’s services business hit an all-time revenue record and brought in $23.1 billion.
Tomorrow, Apple will launch its Vision Pro headset, marking the company’s most high-profile product launch since the original Apple Watch. And later this year, it will open up the iPhone’s App Store (at least in the EU) in new ways, offering developers more freedom — even if some of them…
Recent Posts
- One of the best AI video generators is now on the iPhone – here’s what you need to know about Pika’s new app
- Apple’s C1 chip could be a big deal for iPhones – here’s why
- Rabbit shows off the AI agent it should have launched with
- Instagram wants you to do more with DMs than just slide into someone else’s
- Nvidia is launching ‘priority access’ to help fans buy RTX 5080 and 5090 FE GPUs
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010