AOL is making a big, shiny bet on the power of live video and celebrity

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When a celebrity arrives in New York City with a new project to push, their schedule might look something like: Good Morning America, Facebook Live, the Tonight Show. 

AOL is hoping to add another destination to that itinerary: BUILD, its brand new 13,412-square-foot, three-story livestreaming studio set to open in downtown Manhattan on Thursday. It’s a big, shiny and clearly expensive (state-of-the-art everything) bet on being able to attract celebrities and an online audience with live video.

Of course, this isn’t your parents’ celebrity interview series. AOL wants to bring people downtown to relax. Maybe even have some fun. Read more…

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Source: Mashable

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