Amazon makes Fresh deliveries available to non-Prime customers in grocery overhaul


Amazon is now letting non-Prime members order grocery deliveries from its Fresh stores, according to Bloomberg’s interview with Amazon grocery head Tony Hoggett. Starting today, customers in major US cities, like Boston, Dallas, and San Francisco, can place online orders from Amazon Fresh stores and warehouses.
While non-Prime grocery delivery is only available in a handful of cities in the US for now, Bloomberg reports that Amazon plans on rolling out the initiative across the country by the end of this year. Before this change, Amazon only let those who pay for its $139 per year Prime membership order groceries online.
Non-Prime users still won’t have some of the same benefits as Prime subscribers, however. According to Bloomberg, non-Prime users will have to pay anywhere from $7.95 to $13.95 for grocery delivery fees, which is about $4 more than the typical fee for Prime members. Amazon will also only let non-Prime customers order from Amazon Fresh for now, but it will eventually allow them to get deliveries from Whole Foods and other third-party grocers.
Additionally, Bloomberg reports that Amazon is making changes to the way customers make online grocery orders as well. Instead of having customers three place separate orders for products in Whole Foods, Amazon Fresh, and other stores on Amazon’s marketplace, Amazon is working to streamline this process by letting users create just one cart. This change might not come until the end of this year or in 2024, Bloomberg notes, as Amazon will need to start stocking Whole Foods products in Amazon Fresh hubs. The company also plans on putting refrigerated sections inside its warehouses.
As part of that initiative, Amazon is working on revamping some of its existing stores with less of a focus on some of the high-tech technology they opened with. While customers will still be able to use Amazon’s product-detecting Dash Carts and the cashierless Just Walk Out technology, Amazon says it will install self-checkout stations as well, “giving customers even more ways to save time on their grocery trips and pick what works best for them.” In Chicago, Amazon has already renovated its stores with an “expanded selection” of groceries, along with a built-in Krispy Kreme shop. Bloomberg reports that Amazon is eliminating “hundreds” of junior manager jobs as a result of these changes.
Although Amazon is reworking some of the stores it already has, Hoggett tells Bloomberg that the company is still intent on opening more locations. “We’re very deliberate about growing a big physical store grocery network in the US and around the world,” Hoggett says. “We’re still working out how best to do that… but we will open more grocery stores.”
Amazon is now letting non-Prime members order grocery deliveries from its Fresh stores, according to Bloomberg’s interview with Amazon grocery head Tony Hoggett. Starting today, customers in major US cities, like Boston, Dallas, and San Francisco, can place online orders from Amazon Fresh stores and warehouses. While non-Prime grocery delivery…
Recent Posts
- Here’s when and where you can preorder the new iPhone 16E
- The Humane AI Pin debacle is a reminder that AI alone doesn’t make a compelling product
- This 1.9-pound smartphone’s massive battery offers six months of standby
- Movie sales – including 4K Blu-ray – fell again last year, but if you’re going streaming only, you’re massively missing out
- A new and dangerous keylogger is on the loose – here’s how to stay safe
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010