Growing customer expectations are fuelling an on-demand economy and the need for compelling experiences. In response to this trend, Zebra Technologies has decided to change the way it talks to its customers.
TechRadar Pro sat down with the company’s global CMO Jeff Schmitz to better understand its new approach and learn why it has decided to focus on the ‘human’ element of its work.
Jeff Schmitz, Global CMO at Zebra Technologies
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