The dumb, lazy husband figure has long been a fixture of both pop culture — think Homer Simpson and Phil Dunphy of Modern Family — and advertising. But not anymore.
Australia’s Advertising Standards Board (ABS) has ruled against an advertisement from a pest control company, saying it “features a negative stereotype of husbands,” according to a recent determination.
SEE ALSO: 10 marketing predictions for 2017
The radio ad by Allpest, shows a woman calling the company and asking what kind of pests they get rid of, including the line “what about my husband?”
Acting on a single complaint that the ad was a case of gender discrimination, the majority of the board “felt that community standards in this area have changed, and that this style of humour was no longer acceptable.” Read more…