Ad branded discriminatory for its 'negative stereotype of husbands'

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The dumb, lazy husband figure has long been a fixture of both pop culture — think Homer Simpson and Phil Dunphy of Modern Family — and advertising. But not anymore. 

Australia’s Advertising Standards Board (ABS) has ruled against an advertisement from a pest control company, saying it “features a negative stereotype of husbands,” according to a recent determination

The radio ad by Allpest, shows a woman calling the company and asking what kind of pests they get rid of, including the line “what about my husband?” 

Acting on a single complaint that the ad was a case of gender discrimination, the majority of the board “felt that community standards in this area have changed, and that this style of humour was no longer acceptable.”  Read more…

More about Sexism, Advertisement, Ads, Advertising, and Australia


Source: Mashable

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