Ad branded discriminatory for its 'negative stereotype of husbands'


The dumb, lazy husband figure has long been a fixture of both pop culture — think Homer Simpson and Phil Dunphy of Modern Family — and advertising. But not anymore. 

Australia’s Advertising Standards Board (ABS) has ruled against an advertisement from a pest control company, saying it “features a negative stereotype of husbands,” according to a recent determination

The radio ad by Allpest, shows a woman calling the company and asking what kind of pests they get rid of, including the line “what about my husband?” 

Acting on a single complaint that the ad was a case of gender discrimination, the majority of the board “felt that community standards in this area have changed, and that this style of humour was no longer acceptable.”  Read more…

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Source: Mashable

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