Apple Watch Series 10: Price, release date, new features and that big screen

The Apple Watch Series 10 has arrived, announced at the iPhone 16 “Glowtime” event on September 9, and it looks in some respects like the best Apple Watch yet.
Having already seen the watchOS 11 announcement at WWDC 2024, we had a pretty good idea of what direction the latest Apple Watch is heading in, and Series 10 didn’t disappoint. With the biggest, widest display on an Apple Watch yet, new S10 chipset, a slimmer, lighter body, and new health and fitness features, there’s plenty to dive into here.
Want to skip the specs and find out just how good the latest Apple wearable is? Read our Apple Watch Series 10 review.
Cut to the chase
- What is it? The next Apple Watch
- When is it out? September 20
- How much will it cost? $399 / £399 / AU$649
Apple Watch Series 10: Release date and price
The Apple Watch 10 was revealed at the Apple event on September 9 and will be released on September 20. We know the wearable starts at $399 and is £399 in the UK. That’s the same price as the previous model.
Naturally, there are different pricing options for the larger 46mm model, and for the Cellular configurations, as well as price jumps if you choose the more expensive titanium finish.
Apple Watch Series 10: Design and screen
We’ve had quite a few Apple Watch Series 10 changes, first up that screen, which is slightly bigger than the Ultra’s 49mm screen, comprised of Sapphire glass, and is an “under-the-front crystal” wide-angle OLED with 30% more screen space than your average Apple Watch Series 6.
As we’ve found in our review, the new 46-millimeter size doesn’t feel massive but is way more expansive for typing, reading messages, and more.
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The new Flux face is designed to work perfectly with this new design, but there’s plenty more going on in terms of design than just this big, bright new screen. New polished aluminum finishes including Jet Black, Rose Gold, and Silver Aluminum have been polished to ensure maximum shine. The aluminum usage is 10% lighter than previous generations too, while the body itself is also the thinnest Apple Watch ever at 9.7mm.
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The speaker system has also been re-engineered, with a 30% smaller speaker outputting the same amount of acoustic power as the old speaker. For the first time, you can play media out loud – who needs AirPods, eh? In our review, we’ve found that the volume is just the same as the previous Series 9, and there really isn’t any reason why you’d listen to media on your Apple Watch as opposed to your iPhone or AirPods.
The premium stainless steel models have been replaced with titanium, in Natural, Gold, and Slate Gray. The titanium models are said to be carbon neutral, comprised of 95% recycled titanium, and created with 100% renewable energy.
Apple Watch Series 10: Features
The flagship health feature this year was the new Breathing Disturbances metric. Available in the Health app, Breathing Disturbances analyses the last 30 days of sleep tracking to identify instances of moderate-to-consistent sleep apnea. Apple claims millions of people are living with undiagnosed sleep apnea, and this feature could help. It’s awaiting FCC certification, a stamp of quality previously awarded to its AFib features.
Otherwise, Ultra-exclusive workout apps like Depth for diving, Tides, and the third-party Oceanic+ app are coming to the mainline Apple Watch Series 10. While not suitable for deep-sea scuba, the Series 10 is now ideal for snorkeling, while the new Tides app can help predict and improve conditions for fishing, surfing, snorkeling, and more.
The new S10 chipset offers machine learning to identify patterns associated with trips, slips, and falls, and improve voice calls, and the Apple Watch now gets the iPhone’s Translate app thanks to the improved smarts. Apple was hesitant to refer to the capabilities as “AI-powered”, though.
The Apple Watch Series 10 has arrived, announced at the iPhone 16 “Glowtime” event on September 9, and it looks in some respects like the best Apple Watch yet. Having already seen the watchOS 11 announcement at WWDC 2024, we had a pretty good idea of what direction the latest…
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