Google adds more AI in shopping


Google is adding more AI into its search in the hopes that it will help shoppers find the items they want — even if it’s something they’ve generated with AI.
Shoppers on Google’s app and on mobile will be able to refine their search with generative AI tools to help people find exactly what kind of jacket they’re looking for. The newest feature, called Style Recommendations, lets users rate items in their searches so it learns the searcher’s style and what they like. It’s kind of like Tinder but with shirts.
After they’ve found clothes they like, shoppers can specify the brands they like, which will instantly bring up more apparel from those selections.
Google previously tested AI tools that help people find more of the items they like. In November, users on the company’s Search Generative Experience tested out an image generation feature that puts together jackets and other clothing based on prompts. People can then find similar items based on the AI image. The company also tested a virtual try-on so shoppers can see how dresses from brands look on them. Both features are now live on Google Shopping.
However, AI-powered shopping features are still new and can lead to questionable items. The Verge’s Mia Sato said the AI shopping experience proved confusing and yielded clothes that weren’t prototyped to fit other humans.
Google is adding more AI into its search in the hopes that it will help shoppers find the items they want — even if it’s something they’ve generated with AI. Shoppers on Google’s app and on mobile will be able to refine their search with generative AI tools to help…
Recent Posts
- One of the best AI video generators is now on the iPhone – here’s what you need to know about Pika’s new app
- Apple’s C1 chip could be a big deal for iPhones – here’s why
- Rabbit shows off the AI agent it should have launched with
- Instagram wants you to do more with DMs than just slide into someone else’s
- Nvidia is launching ‘priority access’ to help fans buy RTX 5080 and 5090 FE GPUs
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010