Some veteran YouTube staff think Shorts might ruin YouTube
YouTube is still figuring out how to reap more ad money from Shorts. Its long-form content lets it show more ads per video, but as short-form content gradually takes over, content creators themselves are uploading fewer long videos, FT writes, citing YouTube staff fretting about internal figures.
YouTube is still figuring out how to reap more ad money from Shorts. Its long-form content lets it show more ads per video, but as short-form content gradually takes over, content creators themselves are uploading fewer long videos, FT writes, citing YouTube staff fretting about internal figures. Source
