Twitter Blue head Esther Crawford is out at Twitter


Twitter product manager Esther Crawford no longer has a job at the company following yet another wave of layoffs, as first reported by Platformer’s Zoë Schiffer. Crawford headed up various projects at Twitter, including the company’s Blue with verification subscription as well as Twitter’s forthcoming payments platform.
Alex Heath of The Verge confirmed Crawford and most of the remaining product team were laid off this weekend, leading to speculation that Twitter’s owner Elon Musk may be about to install a new regime at the company.
In a recent interview, Musk said, “I need to stabilize the organization and just make sure it’s in a financially healthy place in that the product roadmap is clearly laid out” before guessing that “before the end of the year” would be a good time to find a replacement for himself as Twitter CEO.
During her time at Twitter, Crawford emerged as one of Twitter’s most prominent product managers under Elon Musk’s leadership, and notably tweeted a picture of herself on the floor of Twitter’s office in a sleeping bag and eye mask. “When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork,” the tweet reads.
Crawford “began angling for a bigger role” shortly after Musk’s takeover, as documented in this inside look at Twitter from Schiffer, Casey Newton, and Alex Heath. She also commented on Musk’s massive layoffs that halved the company’s workforce last year, and at the time wrote on Slack that “drastic cuts were going to be required to survive, no matter who owned the company.”
Update 3:53PM ET: Added additional information on this weekend’s layoffs.
Twitter product manager Esther Crawford no longer has a job at the company following yet another wave of layoffs, as first reported by Platformer’s Zoë Schiffer. Crawford headed up various projects at Twitter, including the company’s Blue with verification subscription as well as Twitter’s forthcoming payments platform. Alex Heath of…
Recent Posts
- Grok blocked results saying Musk and Trump “spread misinformation”
- A GPU or a CPU with 4TB HBM-class memory? Nope, you’re not dreaming, Sandisk is working on such a monstrous product
- The Space Force shares a photo of Earth taken by the X-37B space plane
- Elon Musk claims federal employees have 48 hours to explain recent work or resign
- xAI could sign a $5 billion deal with Dell for thousands of servers with Nvidia’s GB200 Blackwell AI GPU accelerators
Archives
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- September 2018
- October 2017
- December 2011
- August 2010