The global spread of COVID-19 and resulting orders to shelter in place have hit retailers hard.

As the pandemic drags on, temporary halts are becoming permanent closures, whether it’s the coffee shop next door, an historic bar, or a well-known lifestyle brand.

But while the present is largely bleak, preparing for the future has retailers adopting technologies faster than ever. Their resilience and innovation means retail will look and fee different when the world reopens.

We gathered four views on the future of retail from the TechCrunch team:

• Natasha Mascarenhas says retailers will need to find new ways to sell aspirational products — and what was once cringe might now be considered innovative.
• Devin Coldewey sees businesses adopting a slew of creative digital services to prepare for the future and empower them without Amazon’s platform.
• Greg Kumparak thinks the delivery and curbside pickup trends will move from pandemic-essentials to everyday occurrences. He thinks that retailers will need to find new ways to appeal to consumers in a “shopping-by-proxy” world.
• Lucas Matney views a revitalized interest in technology around the checkout process, as retailers look for ways to make the purchasing experience more seamless (and less high-touch).

Alexa, how do I look?

Natasha Mascarenhas