In the past five years, Amazon Prime Day has exploded. It started as a corporate anniversary event and now it’s a two-day spending spree. We didn’t need another shopping holiday, but that’s what it has become.
So big is the hype that brick-and-mortar giants like Walmart, Target, and Best Buy have joined in the circus, along with many of Amazon’s digital competitors, including eBay and Newegg.
To help you find some good products in the endless fields of discounts, we’ve spent days combing through sales pages. Below are our top picks. We’ll update this list through the end of Prime Day at midnight Pacific time, July 16.
Note: When you buy something using the retail links in our stories, we may earn a small affiliate commission. Read more about how this works.
WIRED’s Prime Day Coverage
Samsung Galaxy S10E for $550 ($200 off): The S10E is one of the absolute best Android phones you can own. It’s the smaller step child of the Galaxy S10 family, but we like it more. It’s smaller and easier to hold, and its fingerprint sensor is nicely placed on its right side. Most of its capabilities are the same as the larger Galaxy phones. The Galaxy S10, Galaxy S10 Plus, and Galaxy Note 9 are also on sale.
Apple Watch Series 3 GPS 38mm for $199 ($80 off): The Series 3 is not the latest and greatest Apple Watch (there’s a deal on Series 4 in the Best Buy section), but it’s still a fantastic wearable that will last years. This is as cheap as we’ve ever seen it. The larger 42mm size is also $199 – $229, depending on how much you like the color white.
Xbox One S + 1 Game + Extra Controller + Headset for $300 ($150+ off): Three hundred bucks is a normal price for the Xbox One S, but you don’t usually get a second controller or a very nice HyperX headset.
Nintendo Switch + 1 Game + Bag or Stand for $329 ($30 off): The Switch is a couple years old, and a Switch Lite is on the horizon (we don’t know how to feel about it). Still, it’s rare to see the system on sale due to its popularity. This is not a massive deal, but you get a discounted game and a carrying bag or battery stand. GameStop (below) has a Switch bundle deal, as well.
Instant Pot Duo60 6Qt 7-in-1 Multicooker for $50 ($50 off): Walmart has matched Amazon’s price on the coveted sale item, the Instant Pot. I like my Instant Pot, but I’m glad I didn’t pay more than $60 for it. If you want one, now is the time.
Apple iPad 32 GB for $249 ($80 off): The standard iPad is periodically discounted to $250 on Amazon, but it doesn’t happen as often elsewhere. This is as cheap as we see the latest iPad. Read our Best iPad guide to learn more.
Samsung 65-Inch 4K TV (UN65NU6900) for $598 ($202 off): Samsung makes great TVs. Some of them are especially great. This one is pretty good. It’s a TV you won’t regret buying for $600.
TCL 55-Inch 6-Series 4K TV (55R617) for $529 ($370 off): When it comes to value, the 6-Series punches well above its weight. This model comes with Roku built-in and picture quality is as good as you’d get in many TVs hundreds of dollars more expensive.
Roku Streaming Stick Plus for $49 ($10 off): Roku is our favorite platform for watching streaming apps like Netflix and Hulu on a television, and the Streaming Stick Plus is one of the best Roku devices.
Roku Ultra Streaming TV Box for $69 ($30 off): If you want the absolute best Roku available, this is it. It has some features that the Stick Plus does not, like the ability to listen to TV through headphones and MicroSD support for viewing local photos or videos.
Dyson V6 Handheld Vacuum for $120 ($80 off): We love a good Dyson vac. They’re expensive, but they know how to suck. This handheld model gets 15-20 minutes of suction on a charge and is made for cars, boats, and the far-flung corners of your home.
Ozark 8-Person Instant Hexagon Tent for $99 ($80 off): We have not spent a night under the stars in this particular tent, but it has lots of standing-height space. It also has a gear loft, built-in side pockets, and plentiful ventilation. It’s one of those tents that pops up instantly when you unfurl it, so there’s “no assembly required.”
Newegg’s Fantastech Sale ends 3 am EDT July 18.
Best Buy Deals
Best Buy is having a 48-hour Flash Sale during Prime Day with a few noteworthy sales.
GameStop is holding a Game Days Summer Sale through July 20.
The eBay “Endless Choices, Epic Deals” sale goes on through Prime Day.
Retailer Sales Pages
If you want to browse and deal hunt on your own, these are some of the top landing pages for Prime Day rival sales.
Check our Amazon Prime Day Page for more coverage and deals.